Radical transparency

What your piece is actually made of

Told plainly, because trust is the whole thing. Real gold over real silver, real lab-grown stones — and every number we cannot yet verify is marked as intended.

01

14k gold vermeil

Vermeil is real gold, bonded thickly over solid sterling silver. The law is specific: at least 10k gold, at least 2.5 microns, over a 925 base — anything less isn’t vermeil. We chose it because it puts the value into gold you can see and a price you can live with, not into grams locked in a vault. It wears over years; we’ll replate it when it does.

Composition
14k gold over 925 sterling
Gold thickness
2.5µm min (FTC vermeil)Per SKU
Base metal
Solid 925 sterling silver
Daily-wear life
2+ yearsIntended
Replating
Offered when it softensIntended
02

925 sterling silver

92.5% pure silver, alloyed for strength. Solid, never plated. It tarnishes and polishes back — the honest life of a real metal. A soft cloth and a dry drawer keep it bright; a little patina is the metal living, not a fault.

Purity
92.5% silver (925)
Construction
Solid, not plated
Tarnish
Normal — polishes back
Nickel-free
Pending
03

Lab-created moissanite

Silicon carbide, grown in a lab: a brilliant gemstone in its own right, with more fire than a diamond and a fraction of the cost. It is not a diamond and shares none of a diamond’s claims. Most moissanite is graded to the maker’s own standard, not independently certified — so we tell you that.

What it is
Lab-grown silicon carbide
What it is not
A diamond — ever
Grading
Maker’s standardNot certified
Size / colour
mm, DEW & D–FPer SKU
Moissanite, honestly

We will never call it a diamond. Moissanite is a distinct gemstone, brilliant in its own right — and it deserves to be sold as what it is. If you ever see the word “diamond” on a moissanite piece here, that is a mistake we want to hear about, not a claim we stand behind.

Demi-fine, defined

Between costume and fine

Demi-fine sits between costume and fine jewelry: real precious materials — solid silver, thick gold vermeil, lab-created stones — at a price built for wearing, not for a safe. The value is in gold and silver you actually wear, not in carats locked away.

We price it honestly, tethered to real material value: $150–350.

What we can prove today

Verified, or marked intended

Nothing unverified is allowed to read as fact. Here is exactly where each claim stands — and Branvas data flips the intended rows to verified as it lands.

The transparency ledger — the honest state of every material claim.
The claimStatus
Vermeil is real 14k gold over solid 925 sterlingVerified
Vermeil meets the FTC minimum (10k+, 2.5µm+)Verified
Sterling is 92.5% pure silver, solid not platedVerified
Moissanite is lab-grown silicon carbide, not a diamondVerified
Exact gold micron thickness per pieceIntended
Per-piece gram weightIntended
Nickel-free / hypoallergenicIntended
Stone size, DEW & colour grade per pieceIntended
Vermeil replating serviceIntended
Words you will never see us use

“Solid gold” for vermeil. “Diamond” for moissanite. “Flawless.” No fake “was” prices, no countdowns, no invented awards. If a fact isn’t proven, it is marked intended — never dressed up as true.

Now that you know what it’s made of — here is how to keep it that way.

Care & longevity Shop the pieces